Issue Overview Map
The overview map explains how people reason about the issue, and with what implications for effective framing.
These turn-by-turn messaging directions are based on evidence, not inspired guesses. The policy and program solutions you are advocating for are evidence-based, shouldn't your message strategies be, too?
The Framing Hazards section explains what not to do, and why. Here you will learn what routes to avoid so your frame isn't rerouted to an unintended destination.
We know you’ve driven these roads before and have some favorite routes. So you can use the messages as presented in the tool, or edit them to your liking.