Features

FramingGPS™ toolkits are built to help you communicate more effectively about your issue by providing 4 key tools:

Issue Overview Map

The overview map explains how people reason about the issue, and with what implications for effective framing.

Framing Routes

These turn-by-turn messaging directions are based on evidence, not inspired guesses. The policy and program solutions you are advocating for are evidence-based, shouldn't your message strategies be, too?

Hazards

The Framing Hazards section explains what not to do, and why. Here you will learn what routes to avoid so your frame isn't rerouted to an unintended destination.

Editable Content

We know you’ve driven these roads before and have some favorite routes. So you can use the messages as presented in the tool, or edit them to your liking.

FramingGPS™

Framing Poverty - Sample Screenshots

(These screenshots are for a sample toolkit on framing poverty)

Home Screen

The toolkits include an Issue Map, Framing Directions, Framing Hazards, or a general Driver's Ed of key framing tips for any issue

Issue Map

The issue map summarizes the dominant media discourse and public opinion about your issue...giving you a sense of what you're up against as you navigate.

Framing Directions

We know that effective frames answer four questions: Why does this issue matter? What is the problem? How is it solved? and Who can solve it? These turn-by-turn directions show you just how to construct an effective frame for your issue.

Framing Hazards

There are certain routes you can take that will lead to roadblocks. Framing Hazards remind you what strategies to steer clear of.

A little about me, and how I came to develop FramingGPS™

I am a psychologist and social issue communications expert who helps policy advocates implement communication strategies that improve support for public policy solutions.

I have spent years traveling around the country to provide in-person workshops, keynotes and coaching sessions to social issue advocates and experts. In the course of that work it became clear that it was well past time to capitalize on technological advances that might better assist more social change advocates, more readily, and when most convenient to them. The pandemic certainly made me prioritize the development of online trainings and toolkits. So here we are!

To discuss options, to find out more about what’s included, or to ask any question you may have, just hit the contact link. Thanks!

Plans

Please contact us to discuss how FramingGPS™ can help your organization, coalition or campaign. Prices vary depending on the number of users and customization requirements. Just click a Contact Us button if you’d like to discuss options!