Every day I see, read and hear examples of campaigns that seek to "raise awareness" of an issue. And most of the time (seriously, MOST of the time) these campaigns inadvertently reinforce damaging frames about the issue, the people affected, or both. How does this happen?
Two reasons: First, we rely on messaging strategies that come from product marketing - those designed to sell laundry detergent and elect politicians, not achieve social change. Second, we hold our communications accountable to "resonating" with people, but little else.
I use my expertise as a psychologist to help scientists, experts and advocates communicate in ways that improve public understanding of difficult social problems and build support for policy and systems change.
on a morning walk to our office in Portland, Maine
Perhaps you're interested in framing, or maybe you've attended one of my workshops, or maybe we've even worked together in the past. Coaching is right for you if you'd like a framing scientist's eye on something you're working on now. You can sign up alone, or bring a colleague or two with you to your session.
All the information you need, as well as a link to enrollment can be found by clicking here.
428 Fore Street
4th Floor,
Portland, ME 04101
Phone: 207.773.6356
